Sarah Harf started building MoonCloth Designs in 2018 as a vision to bring more sustainable, eco-conscious products to the market. Sarah’s goal was to develop beautiful products that can position our homes, bodies and spaces to work in harmony with nature. For Sarah, the answers lay within industrial hemp. What started as an inspiration to develop more eco-friendly wellness and interior textiles blossomed into a passion project aiming to elevate and professionalize the hemp industry and educate the mainstream on the multitudes of uses for hemp outside of the CBD trend.
As Sarah and her team worked over the years to build USA supply chain and manufacturing for hemp textile and wellness products, MoonCloth Designs began taking shape and growing far beyond the early days of hemp-based textiles like tea towels and napkins. These days, Sarah is working on a larger brand project by collaborating with boutique hotels and hospitality groups to create an immersive hemp regenerative experience and further prove that hemp is not only a “hippie industry” but a means to produce ethical, eco-friendly luxury products. She is achieving this through supporting larger brands with private label product development, like SoHo House, and Design Hotels for example, by using MoonCloth’s supply chain and expertise.
We sat down with Sarah to tap into her breadth of knowledge on industrial hemp so we could better understand how this industry has the potential to shape the future of sustainability while proving that green can also mean luxury.
C. You started MoonCloth Designs focusing on hemp textiles and wellness products. When it comes to oils and lotions and other products in beauty and wellness, what do we need to identify to make an informed purchase?
S. I think hemp seeds are incredible. They’re actually more potent than CBD. CBD is an anti-inflammatory, but if you’re not getting the high milligrams of CBD, you’re not going to absorb that many anti-inflammatory properties. So, if you’re drinking a soda or putting a little tiny drop of cream on, your body’s not really activating high amounts of anti-inflammatory properties. That being said, hemp seed oil is amazing because it has omega properties. Omega fatty acids are amazing for your skin and have anti-aging benefits. And if you eat it, you turn those into proteins, so we’re getting benefits just at the seed level. It’s incredible. If you look at the trends with coconut oil or jojoba oil, hemp seed oil can definitely have that [same impact].
C. Hemp produces luxury products at varied levels of quality, just like cotton. Hemp advocates are not saying switch from a nice bag to a burlap bag. Do you feel most people don’t realize the application of hemp is a one-to-one match of what they’re used to looking for in other more mass circulated crop-based fibers?
S. Luxury is all branding and quality. It’s all about branding, marketing and telling a story and a narrative that matches. I think consumers and the story should adapt. I feel things will shift with time as people become more educated. If we don’t have true eco-friendly US-made products, we’re only going to have one option, which is manufacturing in countries with labor law issues and negative environmental impact. Some [large companies] do not use any US manufacturing. Yes, they are transparent about their factories — but you don’t know until you’re there what the real working environment is. We should streamline our supply chain to create things more locally and create a local economy, which is luxury. It is a luxury that we could have things made down the street in LA or down the street at a factory in San Francisco. Be able to capture that story for our consumers to show true transparency with have less shipping across countries and seas is powerful. I feel people are just very disconnected to supply chain and how things are truly made and why it’s important to support and build local economies.
C. The public seems to associate hemp with CBD without acknowledging that there’s so many other usages for hemp. Would you say this is a common misconception?
S. Some people say industrial hemp is only CBD and that’s a misconception because industrial hemp goes way beyond CBD. It goes into fiber, textiles, bio-plastics, fuel, paper, wood, food protein and thousands of different products beyond CBD.
C.What are some of the hurdles that the industrial hemp industry faces?
S. I think education, bottom-line. A lot of people are just really misinformed as far as what industrial hemp can do. We need the bigger corporations to be a part of the industry. For example, it could be amazing replacement for paper and it grows twice as fast and we’re not chopping down old growth trees. We need to be able to come together and allocate budget and money to certain companies as a holistic approach to change what’s happening in our climate. This plant can literally change so many things and it’s so sad that it’s taken this long to get bigger companies to weigh in on it and want to use it for a green solution. Industrial hemp is one of the most historic diverse crops. It absorbs more CO2 per hectare than any other crop and therefore, it is an ideal part of a green solution from many different industries to produce thousands of different products.
C. What’s the overall takeaway for consumers in terms of choosing eco-conscious products?
S. I feel consumers should just ask more questions. As people become more conscious and more self-aware, they can start to ask questions about things like where was their shirt made — as simple as that. People are disconnected from where their stuff is made but I think they’re becoming more educated and more curious. My overall wish is that I hope people become more curious about where their stuff is made by who, where, what materials and how it can affect their wellbeing. What we’re putting on our bodies could be made by some poor woman in a sweatshop with no rights and in terrible living situation. Let’s pull from the farm to table movement and make it farm or plant to “wear” and start asking ourselves- what are we wearing, sitting on, breathing in, sleeping in and where was it made?
About Sarah Harf
Sarah Harf started building MoonCloth Designs in 2018 as a vision to bring more sustainable, eco conscious wellness products and interior design textile products to the market. Her passion to create healthy environments that are nurturing for our bodies without harming our planet was always the main goal.