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Tumblr + Civilized Officially Launch the Cannabis Blog
On Friday, August 20, 2021, the partners welcomed Tumblr users to their new cannabis lifestyle home Cannabis.Tumblr.com.
“CBD and Cannabis are huge interests of the Tumblr community, and we are excited to bring the breadth of Civilized’s content to the platform,” said Cavel Khan, Chief Revenue Officer at Tumblr. “Our co-branded cannabis blog will work to inform our community while presenting unique advertising opportunities for CBD brands to reach this audience on Tumblr.”
Cannabis.Tumblr.com will provide an informative, educational and entertaining experience for the 21% of US CBD purchasers to date represented on the platform. Embracing the Tumblr audience and platform capabilities, the team at Civilized will curate the content and community experiences on this industry agnostic blog featuring a variety of content and media types.
“We are so pleased that this shared vision with Tumblr allows us to embrace their community, develop and curate premium content from industry friends to extend the education and approachability of cannabis, hemp and CBD,” said Terri MacDonald Riedle, Chief Executive Officer at Civilized. “The cannabis, hemp and CBD industries are full of dynamic, innovative entrepreneurs who have navigated an incredibly challenging marketing and advertising minefield. Tumblr opening their platform’s advertising capabilities to federally legal cannabis, hemp and CBD brands is 100% a game-changer.”
Civilized has a six-year track record as a premium cannabis content brand and was a first mover on elevating the cannabis conversation with adults who choose to have cannabis as part of a healthy, balanced lifestyle. This past June the brand emerged with a new look and vision to provide a culturally immersive experience to bridge the gap between the cannabis, hemp, CBD and mainstream lifestyle brands with a content and community first approach.
Founded in 2015, Civilized is the first premium lifestyle brand that embraces and highlights modern cannabis, CBD and hemp culture, reflecting the millions of motivated, productive adults who choose to enjoy cannabis, CBD and hemp as part of a healthy, balanced lifestyle. Reaching millions of canna-curious adults across North America and Europe each month, Civilized produces engaging content for and about people who enjoy cannabis responsibly. For more information, visit: www.livecivilized.com and follow Civilized on Instagram, Facebook, YouTube, LinkedIn, Twitter, Pinterest, and Tumblr.
Tumblr lives at the heart of internet culture. Part publishing platform, part social network, Tumblr is a vibrant global community that prizes the humor, expression and exchange that once made the internet so good. A thriving home base for Gen Z creators, curators and fans seeking authenticity, creativity, and connection, Tumblr continues to celebrate anonymity and deep community, incubating and igniting trends since 2007.