Talking to the Cannabis Company Gifting Chocolate Edibles to This Year’s Oscar Contenders
Coda Signature, a cannabis business located Denver, Colorado, announced recently that they would be including a sample of their chocolate edibles in this year’s Oscar gift bags, handed out to all the nominees in the acting categories, as well as Best Director.
After launching in 2016, Coda found success with their infused edibles, topicals and concentrates in their home state, and soon began looking for opportunities to expand. After the California bill legalizing recreational cannabis was passed later that year, it seemed like adding a new wing in the Golden State would be the next logical step.
With an eye towards a spring 2019 launch, the company set up a facility in Oakland, and attained a a temporary license in California for manufacturing and distribution. With all that in place, the only thing left to do was find a way to make a big Hollywood entrance.
The best way to do that? Through the Oscars, naturally.
“If you think about the excitement surrounding the Oscars – it’s one of the most watched media events in the world,” said Coda co-founder and CEO Mark Grindeland. “We felt that this was a great platform for us to participate and bring brand awareness.”
The company developed a partnership with Distinctive Assets, the company that — while not officially connected with or sanctioned by the Academy — are responsible for the much talked-about Oscar gift bags.
The chocolates contained in the gift bags will not actually contain any cannabis, but rather a non-infused sample along with a certificate for the infused version, to be delivered at a later date.
“Some of the celebrities feel that they need to shy away from cannabis, so what we did was include non-infused versions in the gift bags themselves, along with a certificate with which they can go onto a unique webpage and place an order,” Grindeland explained.