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Quim Rock is Evolving the Conversation About Weed, Sex, and Vaginas

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What’s better than the cannabis-and-sex combo? A product made by women, for women, that promotes vaginal health AND sexual pleasure through the use of cannabis; simultaneously, it breaks down the stigma associated with openly talking about vaginal health and sex, while promoting body positivity. Can we get a round of applause?

Civilized interviewed Cyo Nystrom and Rachel Washtien, two power women behind Quim Rock, about their brand’s intimate oils, and its unapologetic attitude towards vaginas and sex. Not only taking women on a new type of love affair, Quim Rock is also turning heads in the cannabis industry — toward a conversation more of us were were afraid to have, until now. 

In this Valentine Special, Nystrom and Washtien share their stories and inspiration behind Quim Rock, where they think the narrative between sexual health and cannabis is heading, and why cannabis is integral to a healthy vagina and sexual pleasure. 

Hi ladies, absolute pleasure to be talking to you both! Can you tell me the story behind Quim Rock — how did it all start? Did you have prior experience in the cannabis industry, and what made you think about using cannabis with lube?

Nystrom: It all started with two women and their vaginas… But really, these products were born out of our own need for products that weren’t readily available to us. I struggled for years in a cycle of UTI-yeast infection-UTI, and couldn’t find the proactive vaginal health solutions I needed. So I started making my own! As the head of sales at [cannabis delivery platform] Meadow, I gained invaluable insight into the cannabis industry, working closely with the regulations and forming important relationships with the cannabis community. I quickly saw that the need and desire for cannabis-based vaginal health products were there, and knew this was a product we had to bring to the masses. What started as tinkering around in my kitchen making weed lube” for myself and for friends, morphed into a bigger vision of conversation and product creation.

Washtien: I had just gotten back from a little traveling sabbatical from life and work and was looking for my next project/​adventure. I wasn’t experienced in the cannabis industry but came from a finance and business management background. The combination of our skill sets was perfect for getting Quim Rock off the ground and continues to be one of our biggest strengths. We’re truly opposites in the way we problem solve and we’re incredibly grateful to have such a complimentary partnership! 

Did you ever think you’d become successful businesswomen in the cannabis space?

Nystrom: I always knew that I wouldn’t be fully satisfied with my career until I was at the helm of my own ship. But for me, success” in an entrepreneurial endeavor isn’t just calculated in financial terms. It’s about the connection we have with our consumers. It’s about bringing conversations to the forefront that for far too long have either not occurred at all or happen in whispers and shrouded in shame and innuendo.

Washtien: Nope! Like Cyo, I always knew I wanted to be my own boss and be part of a meaningful project from the ground up, but didn’t have experience in the cannabis industry before starting Quim Rock. If you’d told me four years ago I’d be a co-founder of a plant-based vaginal wellness company working primarily in the cannabis industry, I’d probably have thought you were nuts!

When you were pitching this idea to potential investors, can you tell me some of the reactions you encountered?

Nystrom: Oooh man, this one hits close to home! One of the biggest challenges we encountered while fundraising was the fact that many of the people we were pitching didn’t have vaginas and couldn’t relate to the health issues we were trying to address. Because historically people haven’t talked openly about vaginal health (especially in mixed company”), there was a lot of educating people on how pervasive these issues were — even if their spouses weren’t talking to them about it.

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