New Leadership Team Ahead of Relaunch
SAINT JOHN, NB, May 11, 2021- Cannabis lifestyle brand Civilized Worldwide Inc. (“Civilized”) today announced strategic platform changes and new appointments to its leadership team as they prepare to relaunch in the coming weeks. Terri MacDonald Riedle, original co-founder and formerly President of Civilized, will now serve as Chief Executive Officer. New to the leadership team and joining Terri as her partner is Tricia Vanderslice, who was appointed President and Chief Commercial Officer at Civilized.
Founded in 2015, Civilized is the first premium lifestyle brand to elevate the conversation and embrace and highlight modern cannabis, CBD and hemp culture. Civilized brings content that serves the canna-curious community focused on living a productive, healthy and balanced life.
“Assuming the role of CEO is a natural progression from my start as co-founder as we progress to this next evolution of Civilized,” said MacDonald Riedle. “Over the last six years, we built a premium digital audience and platform where canna-curious individuals and industry thought leaders can communicate, educate and evolve the perception of cannabis. Building upon that foundation, Civilized now has another industry first in its sights that we look forward to announcing in the coming weeks.”
Tricia Vanderslice is the newly appointed President and Chief Commercial Officer of Civilized. Vanderslice will play a key role in strategic partnerships, brand strategy, and developing new revenue streams and products. Tricia brings more than thirteen years of content, marketing, sales, platform optimization and event management experience to her roles with Civilized. Previously, Tricia was Chief Marketing Officer at ETFMG, the thematic issuer behind the first U.S. cannabis ETF, and held positions with global organizations such as USA Swimming and IRONMAN Triathlon.
“I am pleased to be joined by my new partner, Tricia Vanderslice, who has been instrumental as we restructured and reimagined how this brand will serve the global cannabis community. Tricia’s expertise complements our leadership team with her strong background of evolving brands into new key markets. Together, we are thrilled to relaunch Civilized within the coming weeks,” added MacDonald Riedle.
“Joining Terri and the Civilized family is a great opportunity to revitalize a forward-thinking brand and impact an industry that I believe in.” said Tricia Vanderslice, President and CCO of Civilized. “We will re-emerge as a cultural engagement platform focused on representing the lifestyle and broadening the reach of the cannabis, hemp and CBD community voice.”
“As an investor, I see great potential for growth for Civilized with Terri and Tricia at the helm,” said Lyle Maul, CEO at Pacsan Management Corp. “After a deep strategic dive and analysis, together they devised a restructuring plan that satisfied RIV Capital, the company’s largest creditor, and shareholders. We are happy to support the relaunch of Civilized along with its new partners as we look forward to seeing what the future holds.”
About Civilized Worldwide Inc.
Founded in 2015, Civilized is the first premium lifestyle brand that embraces and highlights modern cannabis, CBD and hemp culture, reflecting the millions of motivated, productive adults who choose to enjoy cannabis, CBD and hemp as part of a healthy, balanced lifestyle. Reaching millions of canna-curious adults across North America and Europe each month, Civilized produces engaging content for and about people who enjoy cannabis responsibly. For more information, visit: www.civilized.life